Anticipating the future needs of streaming buyers, StackAdapt proactively partnered with Index Exchange to implement ad podding, a modern, standards-based approach to transacting video ad breaks in programmatic environments.
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When a major global financial institution wanted to lower its advertising-related carbon footprint, the agency teamed up with Index Exchange to fine-tune its media-buying strategy.
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Drawn to Index Exchange’s commitment to sustainable practices and high-quality, direct supply, KINESSO decided to partner with Index and run a segmented program to evaluate campaign performance and carbon output as compared to other SSPs.
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Leveraging Index Marketplaces, SWYM.ai was able to train their algorithm on performance signals across the entire transaction—including sell-side signals from Index’s robust, high-quality supply.
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Freestar, which powers monetization for the world’s leading digital publishers, sought to enhance its publishers’ video inventory without disrupting the consumer experience.
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Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began working with Index Exchange to implement outstream video advertising on its website in 2023.
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NewsBreak partnered with Index Exchange to expand their video advertising and chose Prebid Mobile as an independent, unbiased unified auction platform to optimize yield.
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With our outstream video ad unit, LADbible was able to implement outstream video advertising on its site for the first time.
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Programmatic short-form video is a cost-effective way to drive brand awareness. However, curating this inventory across all screens and devices can be challenging.
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Mediavine implemented an addressability strategy for cookie-restricted browsers, achieving a substantial CPM lift today while also preparing for a future without third-party cookies.
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